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SEO Audit Tips Alongside the factors within your website that can improve your website rankings, there are a number of external influences which also impact the SEO performance of your website. How popular is your website? The popularity of your website offers you an insight into what you are doing correctly or wrongly to attract visitors to your content and encouraging them to return again. You can monitor popularity using analytics information to assess the amount of traffic which is visiting your website on a regular basis. The popularity of your information can also be understood by finding out which sites are linking into your content and assessing how popular those websites are. MozRank You can also compare the popularity of your website against your competitors. There are a number of third party services to help you analyse the competition. Compete Alexa Quantcast Is your website Trusted? There are a range of attributes that commonly determine whether a w...

Analysing Backlinks Backlinks are the number of websites which have decided that your content is informative and well written enough for them to provide a link into it for their readers to follow. Establishing a large number of high quality backlinks suggests to search engines that your content is highly respected and worth visiting. This article was first published here: Analysing Backlinks However, too many bad quality backlinks look like an attempt to manipulate SEO rankings and your site will be penalised as a result. You need to find out as much information as you can about your backlinks and can use a number of tools to achieve the required information: Blekko Open Site Explorer Majestic SEO Ahrefs Using the data about backlinks into your website you can assess the quality of the sites linking into you. Is each link from a single root domain?: A quality link is one which is from a single website with a single root domain. Multiple links from a single ro...

One of the most important aspects of SEO is finding the right website keywords. You will need to research the marketplace and discover which keywords are being searched for and which are going to provide the most benefit to your rankings. You will learn to understand the value of a keyword, how it can help you achieve your goals and how a keyword can describe the understanding and requirements of large sections of the search marketplace who can potentially become customers for your business. Keyword Research Essentially, finding the best keywords will help you to attract the right type of people to your website and not simply the largest numbers. The process of researching your keywords enables you to discover the best terms and phrases for your website and also get a more accurate picture of your potential customers. During your keyword research, you can build up a sophisticated model that describes the following information which is essential to the SEO of your websi...

Looking for the Best Blogs For SEO Marketing? We have developed a list of the industry leaders to help you guide your business to online marketing success. This list post was first published here: Essential SEO Blogs for Search Engine Marketing Why does my business need to keep up to date with search engine optimisation trends? The search engine marketing industry is one of continuous learning and change. Many SEO tactics which could once deliver guaranteed high ranking positions will fail today. Using the wrong SEO techniques on a website can result in punishing returns from search engine results. In some cases, search engine giants such as Google and Bing will declare that your site is using spam tactics to increase rankings. If Google or other search engines decide that your website SEO is attempting to manipulate their algorithm, you may get rejected from the index altogether. For these reasons, it is essential that any marketing team which wish to implement SEO seek ...

Want to Become a WordPress Website Developer? This article explains what you need to know. Many of the industry leaders in website development began as DIY developers using the WordPress content management system. WordPress offers a great platform to start out in website development as it offers a huge online community, easy to understand coding and enough reference material to help you along the way. What you need to know to use WordPress WordPress is manipulated using the same major languages that most websites are developed with (HTML, CSS, Javascript) and it is built using PHP, the most common web programming language. As a beginner, you can easily create a bespoke website design with a basic understanding of HTML and CSS which are used to construct the layout and style it. Although you can produce reasonable results using the basics of HTML and CSS, it will take a lot longer before you become familiar enough with the full range of capabilities available with (CSS i...